The Old Experience
Everything at once.
No wonder they left.
Looking at the original form makes the problem immediately obvious — 7 rating categories, 3 open text boxes, nationality, travel companion, all on a single endless scroll with no progress indicator and no motivation.
Before — Original form
What was wrong
7 rating categories shown all at once — no grouping, no breathing room
3 separate open text fields back-to-back with no guidance
Nationality dropdown and travel companion buried at the very bottom
No progress indicator — users couldn't tell how much was left
Nothing explained why their review mattered
One giant Submit button at the end — all or nothing, no momentum
Not mobile-optimised — tiny tap targets, crowded layout
"I started filling it in but then it just kept going… I thought I was almost done and there were still more questions. I gave up."
— Usability testing participant
